Wikileaks plans to make the Web a leakier place →
WikiLeaks’ release strategy, from Oct 2009
The embargo period is a key part of the plan, Assange said. When Wikileaks releases material without writing its own story or finding people who will, it gains little attention.
“It’s counterintuitive,” he said. “You’d think the bigger and more important the document is, the more likely it will be reported on but that’s absolutely not true. It’s about supply and demand. Zero supply equals high demand, it has value. As soon as we release the material, the supply goes to infinity, so the perceived value goes to zero.”
